LinkedIn is a vastly underused tool by many remote job seekers. Just creating a profile on the business social network will not yield results.
The network has over 700 million members, with 303 million active monthly users, 40% of which visit the site daily. Fifty million companies are also listed so, to find the best remote jobs, this is a great place to start.
It is time to log in to your account and give it some love.
HIGHLIGHT YOUR SKILLS AND EXPERIENCE
Create one or two daily posts and help people on the network by sharing your skills and experience. If you are a copywriter, create a post sharing tips on how to increase sales on a website. Are you working in customer support? Then, create content about best practices that have been successful for you.
By offering tips, you will build a reputation within your niche over time. It is not going to happen overnight, but showcasing your skills, will come to the attention of potential employers and help you acquire freelance clients.
Remember that LinkedIn, like every social network, has an algorithm, so learning how this works will get more attention to your posts.
Here is what has worked for me, but bear in mind, you will need to experiment and see what works for your niche and industry.
Make sure that your posts are easy to scan and read. Keep it short: one paragraph with bullet points will work best. Make sure you use two to three hashtags because this will help your content get discovered.
Make sure you have a call to action.
Now, LinkedIn wants to keep people on their network, so expect posts with links to underperform. You can ask people to message you, and then share links there.
One technique is to edit the post and add a link in it after publishing. Or add a link in a comment, but from my experience, posts with external links do not perform.
NETWORKING IS ESSENTIAL
Alongside creating daily content, you must engage with the community to grow your network. Over the last five years, 90% of my remote work has come via word of mouth, through people within my network.
Create a power list of ten people who you feel would help you find the best remote work. Also, think about the companies you would like to work for, or, have as freelance clients. Networking is huge.
Once you have your list, start to engage with these people and companies. Leave responses to their posts. Ask and answer questions. Do not send unsolicited messages until you have built a relationship with that person.
Spend at least an hour each week, liking posts and engaging.
HASHTAGS ARE POWERFUL
Finding content on LinkedIn is best through using hashtags. Use popular hashtags like #JobSearch, #JobOpenings and #RemoteJob to find remote job opportunities. Or, if you are looking for advice, then #JobSearchTips and #ResumeTips would be hashtags to follow.
As mentioned, when you post content, make sure that it includes two or three hashtags that are popular and widely searched. The result will be that your content is discovered by more people, assuming it is quality content!
FIND REMOTE JOBS
According to LinkedIn, it has over 200,000 remote jobs listed, and that is worth a mention in itself. Honestly, though, it is an awful experience trying to find remote jobs on the platform. Considering millions of people are out of work, and we are living through a global pandemic, it surprises me that improving the search experience has not been a priority.
WHY DO ALL OF THIS?
You have to stand out in a competitive job market and make more effort to land a remote job. Spending time sharing your knowledge and engaging on a company’s LinkedIn feed is going to get you noticed, especially if you are adding lots of value.
For freelancers, when you have built a relationship with a business owner, your chances of getting hired will be increased.
How do I know all of this works? It has worked for me.
Since the start of 2020, 60% of my coaching clients have come from LinkedIn. For the last five years, the majority of contacting projects have come from within my network. It works, but you have to put the effort in to get results.